SAS Survey: A quarter of UK and Ireland consumers have already exercised GDPR rights
Only two months after the introduction of the General Data Protection Regulation (GDPR), a SAS survey showed that a significant number of UK and Irish consumers are activating their new personal data rights, and faster than expected. The survey of almost 2,000 consumers in both countries found that more than a quarter (27 percent) of survey participants have already exercised their GDPR rights over personal data, and more than half (56 percent) plan to do so within the next year. Other findings from the research include:
• The greatest number of consumers object to social media companies (48 percent) and retailers (41 percent) using their personal data for marketing purposes – banks (38 percent), insurers (38 percent), supermarkets (37 percent) and energy providers (33 percent) follow closely behind.
• Receiving unwanted emails from companies is the public’s most-hated data mistake, with 56 percent of respondents suggesting they would activate their data rights for the offense.
• More than half (54 percent) of consumers also strongly object to their data being shared with third parties and reported that doing so would cause them to activate their GDPR rights.