A Privacy Playbook for Connected Car Data
With the advent of connected cars, new applications, services, and crowdsourced insights are emerging with the promise of making driving safer, more convenient, and more rewarding. Connected car data could have a profound impact on individual drivers as well as society as a whole. Automotive manufacturers that collect car data and any service providers using it need to consider drivers’ privacy expectations when designing their data practices and privacy policies and procedures. Privacy matters more to consumers now than ever. To lead in this new ecosystem of connected car data, companies must look beyond regulatory compliance and prioritize consumer expectations and trust when building their services. The playbook presents nine key plays that put privacy at the center of your business practices.